How to Choose the Best Website Platform for Your Needs

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How to choose the best website platform for your needs

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Before choosing a platform to create your site, be sure to read The Steps you Need to take to Create your site. 

When choosing a platform to create your website the choice depends on your specific needs and goals. If you primarily focus on online courses and digital products, Kajabi could be a good fit. offers flexibility and customization options for various website types. Wix and Squarespace are user-friendly website builders suitable for visually appealing websites with different built-in features. Try to evaluate your requirements and consider factors like ease of use, scalability, customization, and available features to make the best decision for your website project. Here are some key aspects of each that will help. 


  • Purpose: Kajabi is an all-in-one platform specifically designed for creating and selling online courses, membership sites, and digital products.
  • Features: It provides comprehensive course creation tools, customizable templates, marketing automation, payment processing, and membership management.
  • Ease of Use: Kajabi offers a user-friendly interface with drag-and-drop functionality, making it relatively easy to set up and manage online courses and digital products.
  • Limitations: While it was primarily focused on course creation and membership sites, it can be a stand alone website with a blog and generate and nuture leads through its email marketing capabilities.

We personally use Kajabi for several of our websites.  We like the Kajabi continues to add new features to its platform.  it started as a place for online courses but now it has full website and blog capabilities, pipelines and funnels for email marketing and product marketing as well as coaching capabilities.  Kajabi continues to add new features, like podcast hosting.  We host our podcast, The Sunshine Travelers Podcast, on our Kajabi website.  It makes it super easy to upload, distribute to other platforms, and get analytics across all platforms in one place. Get started with Kajabi here.

  • Purpose: is a versatile open-source content management system  that allows you to build various types of websites, including blogs, business sites, e-commerce stores, and more.
  • Features: It offers a vast range of customizable themes, plugins, and extensive flexibility to create unique websites. It requires separate hosting and domain registration.
  • Ease of Use: While provides powerful customization options, it has a steeper learning curve compared to the other platforms, as it requires some technical knowledge and maintenance.
  • Limitations: As an open-source platform, you are responsible for managing updates, security, backups, and overall website maintenance.

We have and continue to use 


  • Purpose: Wix is a beginner-friendly website builder that enables users to create visually appealing websites without coding knowledge.
  • Features: It offers an intuitive drag-and-drop editor, a wide selection of templates, and a range of built-in features like e-commerce, blogging, SEO tools, and more.
  • Ease of Use: Wix is known for its user-friendly interface, allowing users to quickly create and customize websites with ease.
  • Limitations: Wix has limited flexibility compared to, as customization options may be more restricted. Advanced functionalities may require upgrading to higher-priced plans.


  • Purpose: Squarespace is a popular website builder that provides visually stunning templates and tools for creating professional websites, portfolios, and small business sites.
  • Features: It offers beautifully designed templates, built-in e-commerce functionality, blogging capabilities, SEO tools, and more.
  • Ease of Use: Squarespace has a user-friendly interface and intuitive design tools, making it suitable for individuals or small businesses looking for an aesthetically pleasing website.
  • Limitations: Similar to Wix, Squarespace may have limitations in terms of advanced customization options and may not be as extensible as


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